Why You Need to Consider ‘Christmas Card’ Marketing

Strive to make your client’s day with a festive-themed concept I invented.

The strategy for getting through November this year, for many folks, was by working under the false pretence it was already December. The illuminations in my street alone are quite something, I can tell you.

But today is really the start of December. Perhaps it is a day to breathe in and pause: to take stock of how far you came this year. Despite the challenges faced, you are still here. And I hope you didn’t waste any time lying back and waiting for things to ‘blow over.’ I’m sure you were still fighting the good fight and working hard at marketing your business.

Good.

Now if you aren’t already sending out a regular email then, first of all, why not? And secondly now is a great time to start.

If you want to connect directly with your ideal customer, a regular email will build that relationship and grow your audience so that you can make more sales.

You want that email to stand out in a busy inbox, that’s growing day by day with personal, work, and other marketing emails. To do that it should be as welcome as a Christmas card -an actual paper one that comes in the post - from the best friend you’ve been missing during the lockdown restrictions. That means excellent copywriting which entertains while it persuades. No mean feat.

So, before the preparations for Christmas step up a gear think about ramping up your email marketing. If you don’t have the time or skills needed to create engaging and persuasive content on a regular basis, get in touch. rachel@rachelhunterwriting.co.uk