Why Content Marketing is Important
Consistently Deliver Fresh, Captivating Content and Keep your Business in Demand
Providing authoritative, engaging and informative content is essential if you want to reach out and connect with your ideal audience. Any smart business owner knows that to build their brand and attract the right customers they need to invest in creating and distributing content that provides utility while it entertains in order to foster meaningful relationships with their audience.
Why is Content Marketing Important?
There are many reasons why content marketing is important, but above all else your customers expect it.
Whether they engage with you through social media, your website, blog articles or YouTube videos, content marketing answers the burning questions in your audience’s mind. Done well, it can build trust, increase your brand presence and improve conversion rates.
The content you post is a key factor in the success of your digital marketing. Your customers are accustomed to engaging with you this way and it’s not enough for you simply to run advertising about how your product or service is the best. It’s not just about making a transaction, but about building a relationship.
The best brands are ones that use content marketing to invite their audience to become part of their story. This takes time, but it is well worth your effort.
5 Reasons Why you Should Care About Content Marketing
1. Content marketing helps to develop your brand
Each piece of well written, engaging content is part of the story of who you are and what you do for your customers. Consistency of tone and style across your marketing (including your content) enhances the customer experience. It builds authority and positions you as the go-to in your field.
2. Builds Trust and Relationships
Content marketing helps you make an authentic connection with your customers. The goal of each piece of content should be a selfless one - to provide informative and entertaining posts that answer the questions important to your audience. As your audience looks forward to engaging with you, you build trust as they see you offer value — not just going for the hard sell.
3. Encourages Loyalty
Content marketing helps with customer retention. As you build up a library of content your audience will be hungry for more and keep coming back. They will see you as the authority on the subject and once you position yourself as the go-to, why would they choose anyone else?
4. Enhances SEO
Blog posts that answer the right questions your audience is asking will rank higher in SERPs. This is because if you understand your customer and their needs it will help you devise effective keywords to make your content SEO friendly. This is good news for your audience and good news for you. The more fresh content on your page, the better your online presence.
5. Generates Leads
When your content is valuable to people they will consume it. They might even share it with their friends across social media. This is good news for you as it can create more inbound links to your website. Furthermore, by including a call to action in every piece of content you can direct prospective buyers to your landing page. If you want to increase conversions, content marketing is an effective and powerful way of generating leads that might then become customers.
Don’t Make the Mistake of Relying on a ‘Leap of Faith’
Content marketing is key to establishing your brand and growing your business. It is often cited as “an emotional bridge” that takes your prospect from a place of uncertainty about whether you are the solution to their problem to a confident conviction that you are: ‘the one.’
Without content marketing you expect your prospect to take a leap of faith across the ravine. Advertising, although important, is not enough in a world where people want to engage with their favourite brands across different platforms before making a decision.
If you want to grow your business, make content marketing part of your plan.
And if you know your market and what you want to say, but don’t have time to create engaging articles, blog posts, web pages, newsletters or even white papers and ebooks, get in touch to find out how I can create copy that keeps the conversation with your audience alive. rachel@copyhunter.co.uk